Joe Cocker's "You Are So Beautiful" is a truly amazing song. Just listen to it. And, then, just think about it. Parse it out, and look at it. It is literally only two stanzas, repeated:
"You are so beautiful
To me
You are so beautiful
To me
Can't you see
You're everything I hope for
You're everything I need
You are so beautiful to me
You are so beautiful to me"
Each time he sings these two stanzas, he imbues them with so much meaning and so much feeling. Blood, sweat and tears. You live and breathe it. In some stanzas, I hear his gratitude for his beloved. In some, I hear his fear of losing something this beautiful. In others, I hear how incredulous he is to have this in his life, and how much he is trying to make his beloved see herself as he sees her. Actually, I think I read into it alot of what I'm feeling on any given day. It lands different ways, but it's the same two stanzas all along.
So it must be with a good business development strategy. In a certain sense, it cannot be something to create anew each day. It must be something simple that you commit to and execute upon each day, repeating key techniques over and over in furtherance of your vision. In this way, it does not demand a completely new idea or approach each day, but it does demand that you imbue your efforts with dedication, heart and soul. You need to keep taking the small steps, day after day, with unwavering conviction. Cultivating your contacts. Getting your name and content out there. Planting the seeds. Sometimes, it uplifts your heart, and sometimes it takes a painful toll. But it's always very alive. Like this song. Each repeated stanza has a life of its own. There is always a striving for connection; and in the repetition and its impact, there is magic. So it is with business development.