I'm a Jersey girl, so it didn't take a long time for me to look to Bruce and pull out a Springsteen song. He holds so much wisdom, for all of life and, of course, for business development. Have you seen him on Broadway? Magical and mystical. Have you read his autobiography Born to Run? Poignant and profound. It took him seven years to complete that amazing book. And it can take, on average, 6-8 touchpoints with a viable prospect to convert him or her to a client, sometimes much more. Patience and resilience, my friends Play the long game. Baby, you were born to run:
"Oh, someday girl, I don't know when, we're gonna get to that place/
Where we really want to go and we'll walk in the sun/
But till then tramps like us - baby we were born to run."